SeaCell™: Embracing the natural benefits of seaweed in our fabrics
SeaCell™ is a new fiber made from brown seaweed harvested in Icelandic fjords. Rich in vitamins and minerals, it's integrated into cellulose fibers, creating a material gentle on the skin.
Blended with Lyocell, it yields a soft, breathable, and temperature-regulating fabric—ideal for sensitive skin. We've chosen SeaCell™ for our underwear, T-Shirts and socks aligning with our mission to deliver 'Super Natural Comfort' closest to your skin. Lyocell production reuses chemicals, mitigating environmental impacts of viscose.
Our seaweed is processed by Smartfiber and Lenzing into SeaCell™ fibers, supplied to our Italian manufacturer and crafted into garments. Our fabrics are verified by Smartfiber for authenticity and quality.
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